The re-brand of the Meadowlands Research and Restoration Institute was in partnership with Visual Means — an advanced competitive Graphic Design elective at Rutgers University - Newark, in which faculty and students work together to collaborate with local and global researchers focusing on publicly engaged work, to conceive & provide various means to define, analyze, visualize and transform their research through design solutions.

My responsibilities involved presenting the brand strategy to key stakeholders, structuring a social media approach that was easily manageable for the team to sustain — which included designing templates for multiple platforms, and the implementation of the new brand across all applications. The goal was to make the brand feel more organized and approachable to an audience outside of a scientific community. 

Collaborators: Kathleen Reyes / Joanna Januszkiewicz / Luis Reyes