I created user-friendly, visually appealing templates that were easy to customize, which allowed the team to efficiently execute A/B testing and other experimental campaigns. This setup empowered the CRM team to quickly adapt their strategies based on test results, improving campaign performance and maintaining a cohesive brand experience. My contributions ultimately made the CRM team more self-sufficient, enabling them to run effective campaigns with greater agility and precision.

Art Direction: Julie Aiken / Hayley Doshay / Alicia Curtis