2024 —
Organic + Paid Social
Weight
Watchers
During my time at WeightWatchers, I designed both organic and paid social media assets, focusing on creating visually compelling content that aligned with the brand's voice and goals.
Programs used: Adobe Illustrator / Figma
I’ve designed eye-catching graphics that engaged the audience while effectively conveying key messages. In collaboration with the Social and Content Team, my work involved balancing creativity with data-driven insights to ensure the assets resonated with our target demographics, ultimately driving engagement and conversions across multiple social platforms.
Art Direction: Alicia Curtis / Lucy Malolepszy / Hayley Doshay