55% of the worlds population reside in urban areas, living on 3% of the land, using 75% of its resources. 

I developed a comprehensive project centered around the three pillars of sustainability—economic, environmental, and social. I created a cohesive identity system and a versatile set of icons that served as the visual foundation for three distinct initiatives: a board game, seed paper mail cards, and a social media campaign. These efforts were designed to encourage citizen engagement and involvement, particularly focusing on educating urban communities about the importance of sustainability.

The project aimed to inspire individuals to change their habits, understand the core principles of sustainability, and apply these concepts in their daily lives.